Division
B2C Trade
Own-account trading
In the consumer business we trade on our own account: we buy the stock, carry the inventory risk and sell to end customers ourselves. Which item makes it into the assortment at all is decided by the output of our own analytics software.
Purchasing is an arithmetic problem
Every item goes through the same check before we buy it: how large is demand, how dense is the competition, what price range does the market carry, and what actually remains after fees, shipping and returns? If those numbers don't work, we don't buy — no matter how good a product feels.
We build the tools for this ourselves. They are the same ones our software customers use. The benefit runs both ways: our own trading feeds the software real sales and return data, and the software keeps us from tying up capital in items that don't move.
How we work
Data-driven assortment selection
Demand, competitive density and price development are analysed before an order is placed. Items without solid numbers don't enter the assortment.
Buying on our own account
We carry the inventory risk ourselves. That forces honest calculations and makes us fast, because there is no approval loop in between.
Selling through established channels
Our assortments run where end customers are already searching. Listing, content and pricing are handled in-house.
Service and returns
Orders, shipping, questions and returns are handled entirely by us. Return reasons flow back into the next purchasing decision.
From data point to sale
- 01
Market analysis
Our software scans categories for items with viable demand and manageable competition.
- 02
Calculation
Purchase price, fees, shipping, return rate and taxes are netted out. If too little remains, the item is dropped.
- 03
Purchasing
We source the goods through our supplier network — in a quantity matched to forecast demand.
- 04
Selling and adjusting
The item goes live. Prices and reorder quantities are continuously adjusted to actual sales figures.
Let's talk about what you're planning.